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    <title>SpotLab: New Commercial Directors Breaking Into Advertising</title>
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    <pubDate>Tue, 30 Sep 2008 12:51:44 -0700</pubDate>
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    <itunes:subtitle>&quot;Imagine a job where you work ten days a year and make a hundred grand.&quot;</itunes:subtitle>
    <itunes:summary>&quot;Imagine a job where you work ten days a year and make a hundred grand.&quot; Welcome to Spotlab, a web series following new commercial directors in which each filmmaker will shoot three original spec spots in three months to break into advertising. &quot;It&apos;s not film school, but a laboratory, and it&apos;s a place from which directors can launch or transform their careers&quot; says founder and executive producer, Dina Mande-Gould.The clock is ticking and our 15 filmmakers were chosen from over 60 applicants – each ready to become the next hot commercial director. </itunes:summary>
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      <itunes:name>Dina Mande-Gould</itunes:name>
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      <title>SpotLab: Jack&apos;s &quot;Fair Trade&quot; and Scott&apos;s &quot;Boss&quot;</title>
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<p>Jack's mythical pawn shop owner is the key to greatness and Scott's office drama revolves around voodoo.</p>]]></description>
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<p>Scott's characters start up an impromptu soccer match for Puma, while Vera wrangles kids, a psychic and a shoeshiner for Union Bank.</p>]]></description>
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      <title>SpotLab: Jeffrey&apos;s &quot;NCAA&quot; and Sean&apos;s &quot;Solar Power&quot;</title>
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<p>Jeffrey continues his work with warm, real people with the story of a family's sacrifice and Sean takes on a huge visual effects job to promote GE's Ecoimagination "Solar Power."</p>]]></description>
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<p>Remember the old Memorex campaign? This week, Jim McMahon puts a new spin on it while Michael Moretti shows his skill shooting visual effects for one of the most popular cars on the road.</p>]]></description>
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<p>Gregg Atwell highlights a little friendly competition on the court while Michael Pescasio finds out why shooting a car reel is unbelievably expensive.</p>]]></description>
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<p>Scott Rhea's spot shows an advantage to public transportation and Michael Moretti's offers an unusual bedtime story.</p>]]></description>
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<p>Natasha Lee creates fall during an LA spring while Jeffrey Lamont Brown takes on the challenge of offering change to a nation.</p>]]></description>
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<p>Sean Stiegemeier takes his crew to a dry lake bed while Vera Freitag creates a new spot for orange juice.</p>]]></description>
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      <title>SpotLab: Aine&apos;s &quot;Everest&quot; and Jack&apos;s &quot;Potential&quot;</title>
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<br />Jack Wung braves the downtown streets of LA while Aine Carey has the longest commute to location we've seen: Base Camp, Mt. Everest.</p>]]></description>
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<p>Jim McMahon takes over a football field to play out a story of how one teenager deals with his cheerleader fantasy for Baby Ruth while Scott Stephens' unusual proposal for Berlitz occurs in a grounded plane.</p>]]></description>
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      <title>Meet The Directors</title>
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<br />These directors were chosen from over 60 applicants -- each ready to become the next hot commercial director. Financing a commercial shoot is no small feat and these brave directors will put it all on the line, pulling together a new showreel in the next 90 days.</p>]]></description>
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<br />Teaser episode for new series which follows new commercial directors in which each participant will as they shoot a new reel to break into advertising.</p>]]></description>
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